About
š RIDER OF LIFEĀ® ā The attitude of those who live life to the fullest
RIDER OF LIFEĀ® is more than a brand ā itās a manifesto.
An invitation to live life to the fullest, to push your limits, to choose intensity over routine.
Every piece we create embodies this state of mind: that of those who take their lives in hand, who dare, who try, who fall and get back up.
Ride Your Life ā it's a slogan of freedom, a call to live every day to the fullest.
šļø A brand born to last
Each RIDER OF LIFEĀ® piece is designed to support the real movements of an active life.
Durable clothing, designed to last, with a strong style.
No compromise between aesthetics, quality and conscience: we want it all ā and we create it.
š„ True origins, free future
Founded in 2023 by Mattia Fabbri , enduro and motocross rider, RIDER OF LIFEĀ® was born from a simple desire: to create something real.
A former bartender turned full-time entrepreneur, Mattia launched the brand from OrsiĆØres (VS) , where he now produces each piece in his own customization workshop:
Mattia Personalizations ā Place Centrale 8, OrsiĆØres 1937
š Our commitment to the planet
Living fully also means living consciously.
At RIDER OF LIFEĀ®, we believe it is possible to combine performance, style and respect for the environment.
This is why we are committed to creating sustainable clothing, designed to last over time and reduce its impact.
Taking care of yourself also means taking care of the planet.
š§µ Producing locally means doing things right
At RIDER OF LIFEĀ®, each piece is designed, tested and manufactured locally, in our workshop in OrsiĆØres (VS) and VallĆ©e D'Aoste (IT).
This choice allows us to guarantee impeccable quality, reduce our ecological impact and support the economic fabric of our region.
Producing locally means taking the time to do things well.
It also means staying close to those who wear our clothes ā and those who make them.
#RideYourLife
Not just a brand. Not just a garment.